Sell Art With Postcard Mailers
Posted by Unknown on 12:14 AM with No comments
In the age of electronic mail being the number one method of communication for nearly a decade, there is still a place for the traditional snail mail. Often a new entrepreneur may think of email as being the fastest, and least expensive, but there is also a place for tangible communication. Postcard mailers are an effective method for sending announcements and events using visual communication.
This can be a nice surprise to those expecting to find the usual bills and what some consider junk mail. Seeing a logo or image that relates to the things they enjoy can change their current frame of thought. Clear photos that depict those things that most find pleasurable like animals, nature, or even their favorite foods.
At one time, people used generic white postcards for business mailings because it was inexpensive and printing services may have required a minimal order. The problem with homemade mailers is that these can look cheap. The paper used is not only lightweight but is not recommended for printing photos, as details can be blurry.
These are all positive experiences that are welcome most of the time. A real estate agent may send postcards announcing an open house with the interior of a gorgeous home that is on the market to a select group. One recipient may not be ready at the moment but keeps the card because this could change. Had the picture not been clear or the interior been average, at best, the card would be ineffective for driving new business.
Ideally, the artist or crafter may use a website or personal appearance to build a mailing list. The photo cards or mailers should show off their best work so that the recipient will be compelled to support the artist. Even if there is no sale at that moment, the postcard may be considered a collector item because of the beautiful image. While online communication is good, it may be considered a secondary marketing tool.
Like any other business, cutting corners can do an injustice to the visual. While some home businesses may be able to get away with using a basic printer for textual mailing cards but it is different for the artist. It is almost impossible to duplicate the same colors, details, and other attention grabbing features with a printer intended for home use.
Many professional printers have reasonable rates and can produce work quickly in time for events or product releases. Additionally, some services will accommodate those who need a small batch of postcards. For the business that is just getting started with their marketing, it may be best to order enough to do a test run.
The average printing service will use technology to give customers an idea as to what the final product will look like. They may also make suggestions as to the best images to use in this process and editing is done only to give clarity to certain aspects of the photo or artwork. Professional printers will work to bring out the best for their customers so they are likely to return.
This can be a nice surprise to those expecting to find the usual bills and what some consider junk mail. Seeing a logo or image that relates to the things they enjoy can change their current frame of thought. Clear photos that depict those things that most find pleasurable like animals, nature, or even their favorite foods.
At one time, people used generic white postcards for business mailings because it was inexpensive and printing services may have required a minimal order. The problem with homemade mailers is that these can look cheap. The paper used is not only lightweight but is not recommended for printing photos, as details can be blurry.
These are all positive experiences that are welcome most of the time. A real estate agent may send postcards announcing an open house with the interior of a gorgeous home that is on the market to a select group. One recipient may not be ready at the moment but keeps the card because this could change. Had the picture not been clear or the interior been average, at best, the card would be ineffective for driving new business.
Ideally, the artist or crafter may use a website or personal appearance to build a mailing list. The photo cards or mailers should show off their best work so that the recipient will be compelled to support the artist. Even if there is no sale at that moment, the postcard may be considered a collector item because of the beautiful image. While online communication is good, it may be considered a secondary marketing tool.
Like any other business, cutting corners can do an injustice to the visual. While some home businesses may be able to get away with using a basic printer for textual mailing cards but it is different for the artist. It is almost impossible to duplicate the same colors, details, and other attention grabbing features with a printer intended for home use.
Many professional printers have reasonable rates and can produce work quickly in time for events or product releases. Additionally, some services will accommodate those who need a small batch of postcards. For the business that is just getting started with their marketing, it may be best to order enough to do a test run.
The average printing service will use technology to give customers an idea as to what the final product will look like. They may also make suggestions as to the best images to use in this process and editing is done only to give clarity to certain aspects of the photo or artwork. Professional printers will work to bring out the best for their customers so they are likely to return.
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