Merits Of Outsourced Magazine Circulation

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By Eric Bell


Magazines are produced for public consumption and should therefore be delivered to target audience. While publication can be done with meager resources especially a lean workforce, circulation becomes a challenge especially considering the distances that have to be covered, among other logistical issues. Outsourced Magazine Circulation becomes one of the options that every publisher should consider. What benefits does outsourcing offer to the publisher?

An expert will be in charge of your distribution. The firms that circulate magazines have ready personnel to deliver to any location within a flash. Their speed and efficiency is also laudable considering that this is their core business. The delivery team is made of professionals who have incredible experience. This raises the quality of work they do, giving your company an impressive image in their eyes.

Outsourcing frees your time to enable you pay attention to your core business. Considering the time taken to get to all offices, fill delivery forms and especially cover distances, time will be lost leading to delays of other operations. Where you need an in-house staff to distribute, it becomes an added expense. Tap into the resources of an established distributor to get the work done fast and efficiently.

Outsourced services are a way of reducing your operation cost. It takes away the burden of hiring extra staff, equipping them and still retaining them when the magazines are not in circulation. Your internal team might not manage to do the work satisfactorily. The specialist distributors deliver your magazines alongside other equipment. This reduces their cost and yours in the process. You do not have to bear the cost of HR management as well.

Business risks are spread wider through outsourcing. This is a widely known advantage of outsourcing. In case there is a mishap in the form of a flood or fire, all your operations will not be disrupted. Further, the specialist distributors understand the terrain and have put in place measures to reduce exposure to risk.

The existence of a specialist vendor to handle your distribution reduces the time taken to get to your clients and associates. The distributor already has the infrastructure and personnel. This being the sole responsibility, he will focus on your assignment and thus complete it faster. This is impressive in the eyes of your clients and associates leading to a boost in image. In fact, more people will be working on circulating your magazines than you can manage in-house.

Outsourcing comes with inherent risks that must be weighed before engaging a third party. Untrustworthy personnel will compromise data and information passed between you and your clients. They may also fail to handle the client with the passion and dedication you show to them leading to cold future relations that may have an impact on future business.

Outsourcing your circulation presents advantages that would transform your operations. The primary advantage you have to consider is allowing you to concentrate on your core business. With a reduction in cost and the ability to tap into a distribution system that is already in existence, this should be a consideration for any publisher who needs to deliver his magazines fast and efficiently.




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