Under-Performing Dental Office
Posted by Unknown on 1:47 AM with No comments
Is your practice performing as well as it could be? As well as it should be? Even if things are running well and going smoothly, there's always room for improvement. There's always some incremental change that could be made to make things even better. A ship though, is only as good as its Captain, so if things aren't running as smoothly or efficiently as you'd like, and you get the feeling that your office qualifies as an under-performing dental office, the first place to look in terms of fixing the problem is in the mirror.
While you undoubtedly are faced with a number of challenges you weren't expecting when you first opened your doors, if you have a spouse or significant other, he or she has challenges too. It's not easy being the spouse of a dentist and business owner, and those challenges, combined with the ones you face, can make waves that can easily spill over and impact your practice itself. But what to do about it?
Dr. Michael Schuster has designed an intensive one-day course on life-planning that can help you address those issues, and retirement planning for dentists. A seasoned professional with decades of practical, hands-on experience, he has made it his mission to share his solutions with dentists who may be struggling as he himself once struggled. This course has been forged by firsthand experience, and in it, you will find practical, hard-hitting solutions to the problems you're facing. The course covers a staggering number of topics, but some of the biggest are:
Work-Life Balance: Dr. Schuster has devised a mechanism he calls "The Balancing Wheel" which is designed to be a quick, easy, painless way to restore work-life balance to your world. No, it's not a magic cure-all that will make long hours vanish, but it is a practical set of guidelines that will help you get an out of control work life under control and give you some much needed breathing room.
Assessment, however, is only the first step in the process. Assessment without action is a largely meaningless exercise. What impels action are goals. In order for goals to do that, however, they must be both measurable and realistic. In other words, they have to be clearly defined, attainable goals. Spelling those goals out gives you waypoints and markers you can use to gauge and chart the progress of your improvement. Without them, you're essentially flying blind and taking shots in the dark. Some of what you do might lead to an improvement, and other things may not. You need a solid plan if you want to maximize your chances for success.
Think about marketing for dentists from the perspective of your patients. For non-dentists, all dentists are pretty much the same. They're the somewhat unpleasant place you go when you have a problem with your teeth. That's it. You ask ten non-dentists what dentist's offices are all about, and nine of them will give you some variation of that answer. Your brand is your opportunity to differentiate yourself from your competition. It's your story, and an accounting of what makes you different. What makes your practice unique. Take a close look at the practices of the ten most successful dentist's offices you know about. In every single case, you'll find a compelling message and brand. They have a story to tell, and they tell it to their potential customers very well. That's what you need to be doing too.
While you undoubtedly are faced with a number of challenges you weren't expecting when you first opened your doors, if you have a spouse or significant other, he or she has challenges too. It's not easy being the spouse of a dentist and business owner, and those challenges, combined with the ones you face, can make waves that can easily spill over and impact your practice itself. But what to do about it?
Dr. Michael Schuster has designed an intensive one-day course on life-planning that can help you address those issues, and retirement planning for dentists. A seasoned professional with decades of practical, hands-on experience, he has made it his mission to share his solutions with dentists who may be struggling as he himself once struggled. This course has been forged by firsthand experience, and in it, you will find practical, hard-hitting solutions to the problems you're facing. The course covers a staggering number of topics, but some of the biggest are:
Work-Life Balance: Dr. Schuster has devised a mechanism he calls "The Balancing Wheel" which is designed to be a quick, easy, painless way to restore work-life balance to your world. No, it's not a magic cure-all that will make long hours vanish, but it is a practical set of guidelines that will help you get an out of control work life under control and give you some much needed breathing room.
Assessment, however, is only the first step in the process. Assessment without action is a largely meaningless exercise. What impels action are goals. In order for goals to do that, however, they must be both measurable and realistic. In other words, they have to be clearly defined, attainable goals. Spelling those goals out gives you waypoints and markers you can use to gauge and chart the progress of your improvement. Without them, you're essentially flying blind and taking shots in the dark. Some of what you do might lead to an improvement, and other things may not. You need a solid plan if you want to maximize your chances for success.
Think about marketing for dentists from the perspective of your patients. For non-dentists, all dentists are pretty much the same. They're the somewhat unpleasant place you go when you have a problem with your teeth. That's it. You ask ten non-dentists what dentist's offices are all about, and nine of them will give you some variation of that answer. Your brand is your opportunity to differentiate yourself from your competition. It's your story, and an accounting of what makes you different. What makes your practice unique. Take a close look at the practices of the ten most successful dentist's offices you know about. In every single case, you'll find a compelling message and brand. They have a story to tell, and they tell it to their potential customers very well. That's what you need to be doing too.
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